Goettingen, April 11, 2024 | The German photography company Neurapix has released a new feature: SmartPresets can now be created and used in black and white (B/W) for AI-assisted image editing. This provides photographers the opportunity to offer their clients complete shoots in their own distinct black and white style.

Using a B/W SmartPreset operates just like with a colored SmartPreset: After clicking "Edit photos" in the Lightroom menu, the B/W style is simply selected and used as a normal SmartPreset. If a photographer has initially processed a shoot in color, they can then easily reprocess it with a B/W SmartPreset (possibly based on virtual copies).

Creating a B/W SmartPreset is straightforward, too. In the classic creation of a color SmartPreset (at least 500 images), the B/W style is automatically additionally created, provided there are at least 20 edited B/W images included.

Those who wish to specifically create just a B/W SmartPreset can use the "Kickstart" option to create their own look in a few minutes. Only 20 images need to be exemplarily edited. As usual, photographers can create as many of their own B/W SmartPresets as they want, free of charge.

No additional costs for Flat-rate customers

For Flat-rate customers, the new function is available without additional costs. For photographers who are using the Pay-per-Picture model, everything remains the same: Editing an image costs - as with any other SmartPreset - 3 cents. Optional features such as straightening or cropping incur a maximum of one cent extra.

"Photographers often provide a portion of their photos in black and white to their clients. Previously, it was often around 10-15 percent of the total. From now on, it can also be 100 percent - without additional effort for manual editing!", says Neurapix co-founder and CCO Simon Diegmann. "This provides photographers with a whole new way to enhance and sell their product."